FAB Woman Spotlight

Meet Alex Morehouse, our FAB Woman of the month… She’s an undergraduate student, and has already started her own business. Alex is a perfect example of a true girl boss. She’s reaching for her dreams by working to help others accomplish their goals, and we think this makes her exceptionally FAB. We sat down for an interview with Alex and got to learn a little more about her business, what inspires her, and what she wishes to inspire in others.

Tell us a little about The Gypsy Shack and what inspired you to start it.

I started The Gypsy Shack with my best friend, Iris, and TGS was originally a blog for sharing our adventures (mainly food and fashion related) through photos and short stories, but has in the last 6 months grown into a collaboration hub for creatives and businesses seeking help with content, promotion or growing into omni-channel sales. TGS will also be hosting workshops, classes, meet-ups, and family vacations – amongst many other fun things coming up this year! Our talent agency will be up and running in two months and I can’t wait to see what else 2017 has in store for us!

Who is your inspiration and what do they inspire in you?

My team – my company wouldn’t be where it is without them. The whole purpose of the grind and the hustle is so that my friends and colleagues can make a living off of doing what they love! Each team member has been cooperative, collaborative, and so supportive of me and my vision – they inspire me everyday to keep pushing and growing! 

Why do you think diversity is important in the fashion industry or any industry?

I think it’s a direct correlate of our society and community! There is so much diversity and uniqueness all around us, we should be showcasing that and using it to our advantage!

What do you feel is the most important aspect when expressing yourself through social media? What would be something for people to take and draw from your many adventures?

I always try to be very real, especially in my Instagram stories I like to give a BTS view. Running a company is not glamorous, it’s exhausting, there’s legal forms and contracts and licenses and meetings and interviews – and I try to be very transparent about that! I want people to know that we’re all real people behind the screens and monitors!

Is there anything you wish to inspire in others?

I wish to inspire others to create fearlessly. Sometimes we get too caught up in our own head, or often times in others. We worry about how many likes an image will get, or if we’ll lose followers for posting a picture with grandma instead of that hot bikini pic… we need to get back to the root of art and photography and create unapologetically!

What advice do you have for younger girls who are looking to pursue their dreams?

Work hard, don’t give up. If opportunities don’t present themselves to you, make your own opportunities – create jobs for yourself! Get creative!

the FAB Team

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