October FAB Woman of the Month

FAB readers, meet our October FAB woman of the month, Lorina Daiana!  She is the founder of lifestyle blog Grace Belle, making her a total #girlboss! Along with Grace Belle, she also owns Blogger Studios, where you can learn about launching your own blog, and @PixieDarlings, an Instagram account dedicated to sharing the magic of Disney. She definitely knows a thing or two about content creation and the importance of social media presence for a brand – if you haven’t checked out her Instagram (@LorinaDaiana) yet, you’ll definitely see what I mean!  So without further ado, we present Lorina!

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Tell us a little bit about Grace Belle and what inspired you to start it?

Grace Belle is a community & lifestyle brand that revolves around 4 personas; the Creative, the Adventurer, the Sweetheart and the Fashionista. It’s unique in that instead of categories we have personas to create content for. Originally Grace Belle was going to be a clothing store and I was going to Cal Poly Pomona for Apparel Merchandise & Management to learn how to open it. (See photos below). While in school I learned the importance of marketing and building an audience before you launch a store which is when I launched gracebelle.com. While planning the launch I decided to create the 4 personas and represent 4 styles. Although fashion and merchandising was something I loved, my biggest passion was community and bringing people together. I use to daydream about hosting workshops afterhours in the shop and how I could cultivate a community of ladies through it. Then after a few months of running the website we started to quickly grow an online community, we even hosted a few in person events. I quickly realized that I didn’t necessarily need a clothing store to cultivate a community and that’s when Grace Belle switched from a store to a community brand. 
Long story short, my love for community and branding is what led me to start Grace Belle. 

Why do you think diversity is important in the fashion industry, or any industry?

There is so much diversity in the world because every person is unique and has a list of interests and styles they love. Knowing that, it means a business (whether in the fashion industry or tech or any industry) can narrow down a demographic and target audience to sell to. Having the diversity in the industries allows brands to collaborate instead of competing. Since everyone takes on little notch of the industry, there’s space for all to succeed and even more so when supporting one another. 

Who is your inspiration and what do they inspire in you?

  • Jenna Kutcher – She created an amazing brand / business and is teaching others how to do it as well through her podcasts “Goal Digger” 
  • Dale Partridge – He’s an incredible entrepreneur and is all about educating others to become successful in order for them to have the freedom of time to spend it with loved ones
  • Andy Nguyen – Restaurant guru who started multiple viral restaurants such as Afters Ice Cream. He is a huge inspiration for me because even though he is incredibly successful, he is also very humble. There are successful people that will not give you the time of day unless you are at some elite level but Andy is one of those people who is kind to all. That is so inspiring to me. 
  • Dennis Stamatoiu – Dennis is one of those guys that works incredibly hard, is very driven and learns everything on his own. If he wants to do something, he’ll learn how to do it. He inspires me to reach for high goals annnd to always learn new techniques and programs.  

Is there anything you wish to inspire in others?

To chase their dreams. Too many people get stuck in a Mon-Fri job that they hate and it’s usually because they let fear stop them from chasing their dreams. I always ask people “if you didn’t let fear hold you back, what would you achieve”? Go for it, you can do it! Work hard now and you’ll create the life you want, remember you only have one life and I’m guessing you don’t want 60% of it to be doing something you don’t love. 

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What do you feel is the most important aspect when expressing yourself through social media?

To express yourself on social media well you have to be known for something and you can do that by building a brand. To build an effective one you have to create a niche for yourself, what is it you want to be known for? On my personal Instagram @LorinaDaiana, I talk about 4 topics; faith, fashion, travel and entrepreneurship. I stated this in my bio and continue to share posts within those 4 categories. Besides those 4 topics I stand out by creating a specific look / brand. If you look at my profile it’s bright, girly, and you’ll probably see lots of pink hues across it. 

What advice do you have for younger girls who are looking to pursue their dreams?

Be resourceful. Learn as much as you can, take courses, listen to podcasts, watch free videos and take notes through it all. Once you kind of have a grasp of the industry you want to go in, then make a plan. I highly recommend the Startup Camp Workshop Series (http://startupcamp.com/?ref=5) for when you are ready to launch a business. I’ve taken many business courses in school and in workshops and this has been the best investment out of them all. 
For more about Lorina Daiana and Grace Belle, you can check out the website: https://gracebelle.com/ and Instagram: @gracebelle.
the FAB team,
Sara

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